New Distribution Partnership with Potentia Ingredients for the Canadian Cosmetics Market

Montréal, QC — April 1, 2026 — Anomera, a growing leader in sustainable, high performance cellulose ingredients, today announced a new distribution partnership with Potentia Ingredients for the Canadian cosmetics market. This collaboration will expand access to Anomera’s innovative ingredient portfolio and strengthen support for formulators seeking high-performing and sustainable solutions.

Under this agreement, Potentia Ingredients will distribute Anomera’s ChromaPur® CV2 and ChromaPur® CV7 advanced cellulose powders across Canada. These advanced cellulose-based materials deliver exceptional optical and sensorial performance and serve as a 100% natural, biodegradable alternative to conventional texturizing powders. Derived from responsibly sourced wood pulp, ChromaPur® products provide formulators with a high performance option that aligns with rising consumer demand for sustainable beauty solutions.

A Synergy That Strengthens Innovation and Market Reach

The partnership between Anomera and Potentia Ingredients is built on a shared commitment to sustainability, innovation, and high quality formulation support. Anomera’s breakthrough cellulose technology aligns seamlessly with Potentia’s focus on providing Canadian cosmetics manufacturers with premium, cutting edge ingredients from trusted global suppliers. By combining Anomera’s science driven materials with Potentia’s strong market knowledge and direct support for formulators, the companies are creating a unified pathway for delivering advanced, responsible beauty solutions across Canada.

“Partnering with Potentia Ingredients marks an important milestone in making our innovative materials more accessible to cosmetic formulators across Canada,” said Nathan Hordy, President & CEO, Anomera. “Potentia’s deep technical expertise and commitment to quality make them an ideal partner as we work to accelerate the shift toward more sustainable beauty.”

This partnership reaffirms Anomera’s commitment to advancing performance driven, environmentally responsible ingredients for the global cosmetics industry.

Formulators seeking technical documentation or samples can visit www.anomera.ca or www.potentiaingredients.com

About Potentia Ingredients

Potentia Ingredients is a Canadian distributor of innovative cosmetic and personal care ingredients, providing formulators with premium materials from trusted global suppliers. The company offers access to an extensive portfolio of advanced ingredients designed to support exceptional formulations, including naturally derived, sustainable, and high performance solutions.  Based in L’Île Perrot, Quebec, Potentia Ingredients collaborates closely with manufacturers and brands across Canada, empowering customers by understanding their product development needs and sharing technical knowledge from its worldwide supplier network. Potentia Ingredients’ mission is to deliver high quality ingredients, strong formulation support, and up to date market insights—helping cosmetic and personal care companies create innovative products that align with evolving consumer expectations.

Learn more www.potentiaingredients.com

About Anomera

Anomera is a Canadian materials innovation company that manufactures high‑performance, sustainable cellulose ingredients for the global cosmetics and industrial markets. Using patented technology, Anomera transforms responsibly sourced wood pulp into advanced cellulose powders that deliver exceptional optical, sensory, and functional benefits in formulations. The company’s flagship ChromaPur® line provides a 100% natural, biodegradable alternative to microplastics, supporting brands in developing cleaner, more environmentally responsible products. With a dedicated team of scientists, engineers, and industry specialists, Anomera is committed to pioneering sustainable materials that meet the high‑performance standards of modern applications in cosmetics, coatings, adhesives, bioplastics, and beyond.

Learn more at www.anomera.ca.