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Xerox execs on how Canadian advanced manufacturing start-ups can scale up instead of selling out

Anomera, which converts naturally sourced, raw materials from the Canadian forestry industry into a proprietary, biodegradable, high-performance cellulose product, were doing a project with nanocrystalline cellulose materials that was aimed at replacing the plastic micro-beads that are found in cosmetics. They were working on the technology, and they had external investment, but the fellow that was leading the project was nearing the end of his thesis. The company, which had been investing, suddenly wanted more materials so they could start to experiment with the product.

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